How Generation Z is transforming the shopping experience

The next wave of consumers has come of age – and retail marketers are turning their attention to Generation Z, the cohort that follows millennials. Given that this group of consumers expect ready¬†access to the web via the machines in their pockets, you might think that Gen Z is poised to turbo charge e-commerce. But recent studies show that while their smartphones keep them very well informed, they’re are not keeping Gen Z out of brick-and-mortar stores. RetailDive¬†does what it does best and takes a deep dive into how Gen Z is transforming the shopping experience.

Read all about it here.