The next wave of consumers has come of age – and retail marketers are turning their attention to Generation Z, the cohort that follows millennials. Given that this group of consumers expect ready access to the web via the machines in their pockets, you might think that Gen Z is poised to turbo charge e-commerce. But recent studies show that while their smartphones keep them very well informed, they’re are not keeping Gen Z out of brick-and-mortar stores. RetailDive does what it does best and takes a deep dive into how Gen Z is transforming the shopping experience.
Read all about it here.