Are your shoes giving away data? Hoxton Analytics explains all

Hoxton Analytics, part of one of our earliest cohort programmes, delivers data on footfall. Here they talk to Jane Wakefield at the BBC about new generation people counters:

According to a 2015 survey of 150 retail executives from IT services firm Computer Services Corporation, a quarter of all British shops and 59% of fashion retailers use facial recognition software. Such technology is vital as offline stores attempt to keep up with online retailers, said Duncan Mann, chief operating officer at retail analysis firm Hoxton Analytics.

“Online retailers gather all kinds of information about shoppers and physical stores also want to understand how people behave in a shop,” he said. But, he admits: “A lot of these technologies are kind of invasive.”

Hoxton has come up with a novel way of measuring footfall – literally by filming people’s shoes.

Read more here: BBC News