The TrueStart Retail Productivity Challenge – applications now closed

The TrueStart Retail Productivity Challenge is TrueStart’s inaugural campaign targeting start-ups focused on a specific business initiative. Morrisons, one of the UK’s top four supermarket chains, is working with us to find young companies to provide answers to retail’s productivity challenges. Successful applicants will pitch their business to senior executives within Morrisons.

Driving productivity improvements is critical to delivering growth across the entire UK economy and is a specific focus for many retailers. From promoting service quality, customer interaction and culture, to modernising inventory management, productivity impacts operational effectiveness and the overall customer experience. Within the grocery sector, this is even more prevalent due to the rapid turnover of stock, high customer footfall and growing demands around convenience and purchase efficiencies that customers increasingly expect as standard.

With this in mind, Morrisons and TrueStart are looking for start-ups which can help improve:

*Processes linked intrinsically to serving customers better and providing even better value for them,

*Operational effectiveness (e.g. streamlining processes and eliminating wasted effort in areas such as merchandising and replenishment; staff scheduling; eliminating wasted effort on checkouts; enhancing the customer experience),

*Colleague engagement and empowerment to further invest in people (e.g. flexible shift rostering; employee benefits; colleague communication; output and service quality; culture), and

*Supply chain and logistics management.

This is an excellent opportunity to get in front of one of the largest supermarkets in the UK, and the chance of getting your product, service or technology into the business operations of Morrisons.

Key dates for your diary:

*Applications open on 1 February 2017 and close at midnight on 22 February

*The review and selection period will run to 1 March 2017

*Successful start-ups will pitch to senior executives within Morrisons from 6 March.

For further information, please contact Oliver Crowther (Business Development Analyst) at TrueStart.


Mobile: +44 7891 233 401

Applications are now closed – our Investment team will be in touch. We wish you the best of luck!