TrueStart only invests in retail, consumer and fashion start ups, which means we provide sector specialist support to accelerate the growth and trajectory of companies. Our investment ranges from £25,000 – £200,000 and includes access to our global network of retailers, support from our internal team and wide range of mentors, legal and accounting services and office space for six months.

“Out of the investors I talked to, it was the only hub that didn’t feel like it was placing bets on me – TrueStart wanted me to succeed as much as I did”
Lauren Bowker, THE UNSEEN
“TrueStart accelerated the commercial aspect of our business both through advice and relationships leading to cash”
Kiefer Le Moigne, Pollen
“We’ve had a further 10 introductions to executive or board level individuals at companies that have subsequently resulted in paid installations”
Tom Sheppard, Presence Orb

The Collection is aimed at entrepreneurs looking to launch or accelerate their business. If you are a startup (or have a great idea) that is disruptive, and focuses on any part of the retail or consumer sectors, we want to hear from you.

Think you’ve got the passion to make a really successful business, and need a total of £25,000 or £50,000? Apply to The Collection by 22nd February. A shortlist of the best startups selected will have the opportunity to present to 400 of the leading retailers, investors, and entrepreneurs at R:evolution, our annual event looking at the future of retail. Learn More

Find out more depending on who you are: