TrueStart is unique – we invest solely in retail and consumer startups and offer an exclusive support network to give entrepreneurs the best chance of success. We work closely with you to fuel your acceleration.

We’re actually part of the True Capital group – a specialist investment fund focused on helping larger retailers and brands to grow – basically putting expertise and cash (£5m and upwards) into amazing retail and consumer companies, with four disruptive ecommerce deals already in the portfolio.

So far, TrueStart has invested in a range of retail and consumer companies, including ecommerce and fashtech businesses, web and in-store analytics businesses, a social media platform, food and beverage innovators, and a fashion and wearable tech leader.

Applications for our startup acceleration programme are now open and pitch days for successful applicants are held on a monthly basis. Apply now to be part of TrueStart.

Check out the recap from our launch event R:evolution.

Find out more depending on who you are: