We are experts in retail, consumer and innovation. We invest in businesses that have a brilliant concept, product or technology and an identifiable point of competitive advantage, but most importantly we invest in and accelerate businesses that are run by an outstanding team of people.
Applications for our next cohort, The Collection AW15 are now open!
Apply now for the Collection: twice a year in Spring/Summer and Autumn/Winter we hold The Collection, our startup accelerator programme. The six months provide a structured programme to companies that are in the early stages of their development.
Until applications close on 20th September.
An expert team for you
We are passionate investors and operators in the retail and consumer sector. When you join the TrueStart family we’ll stay with you for the whole journey, and when you’re ready, our global industry and investor network will help you scale at pace.See our people
Where you’ll work
You'll take up residence in our 4,300 square foot hub, moments away from the head offices of some of the world’s leading fashion, creative and retail brands, including Tom Ford, Burberry, John Lewis and Jimmy Choo.See Our Hub
We keep a rich calendar of events for our entrepreneurs, investors, and partners, as well as others open to the broader public, including our annual future of retail conference, R:evolution, that attracts some of the best minds in the business.See our events
You’ll benefit from our strategic partners’ experience
Our strategic partners want you to succeed too – you could gain access to their vast networks and resources that could include everything from introductions to their clients and retail space, to industry support and mentoring.
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